Hi Sarah! So what is Loyal?
Loyal is a community agency that helps brands develop and leverage communities online. Our work creates deeper customer relationships to increase user retention and help organizations innovate and grow. Clients range from really big co’s like General Electric and National Geographic to early- stage startups.
Why did you decide to start your own company and what’s the best part of running it?
It’s less about deciding to start a company and more about being called to do something or an inevitability. I saw a gap in the market for something that needed to exist. I love the relative schedule flexibility — yoga at 9am, no problem. Take two weeks off in January, sure. Yet, here I am on a Sunday in the office.
What’s one piece of advice you have for women who want to start their own company?
Your work is a reflection of you, though you are not a reflection of your work. Just as you grow and evolve, so will the things you create. Therefore, don’t be too precious with what you make.