Hi Quinn! How did you get your career started doing marketing for tech companies and what drew you to tech in general?
I was extremely involved in my college’s entrepreneurship scene, and through that, I became friends with developers. Unsurprisingly, when we kicked around ideas, they tended to be tech-based. So, I started reading tech news to understand the space. When it came to job hunting after college, tech companies were top of mind for me. (Not to mention that was where I had connections, which always helps!) It was an unplanned, iterative interest.
I think I was subconsciously drawn to tech for a few reasons:
The space changes rapidly, so it’s easy to be and stay engaged.
I use the products and legitimately care about everything from the details of push notification microcopy to how one brand promise differs from competitors.
I am in total awe of the complexity required to make and market a simple, intuitive product.
How did you hear about Tech Ladies, and how did you find your role at The New York Times with us?
TL;DR: SEO brought me to Tech Ladies. I had applied to every job (and then some) that interested me on LinkedIn and AngelList. I was finding the same postings on job sites like Monster and Indeed, and other job boards were basically carbon copies of those. So, I searched for the best job sites for tech in NYC. I stumbled across an article in Forbes about Tech Ladies, and LOVED the concept. Very little makes me happier than women helping women, so I signed up.
Later that day, Tech Ladies sent out a newsletter with a story about someone else landing her dream job at The New York Times. It inspired me to look at their open roles and that’s how I found my new job a Senior Manager of International Customer Experience and Retention.
What’s the one piece of advice you have for people who want to create a marketing career in tech?
Continue self-learning, but more than that, be strategic about what you are learning and how you are expanding yourself. For example, are you trying to be a T-shaped marketer? A full-stack marketer? Something else? Decide what types of marketing you want to focus on based on what you have a knack for: creativity, analysis, or strategy. This way you can structure your career to be aligned with your strengths.